✨ The girl behind the chaos.

Where healing met hustle, and chaos turned into creation.

Herupstart Studio was born from my healing — not from a plan.

From moments when I felt everything too deeply, said too much, or stayed silent just to watch the world guess what’s going on in my head.

This brand is my expression — of moods, courage, sarcasm, and everything in between.

It’s for women who can go from soft to savage in seconds, who wear their emotions like art, and who aren’t here to fit in — they’re here to own their space.Herupstart is more than a brand. It’s my rebellion wrapped in neon — a moodboard of every woman who’s ever been called “too much,” yet became unstoppable anyway.

So go ahead — laugh, cry, glow, rebuild, repeat.

Every vibe you wear here is a piece of your story.

💬 She’s the vibe, not the version

Every woman here is a walking moodboard — bold one day, soft the next, unstoppable every day.

Herupstart Studio was built for those who laugh too loud, feel too much, and dare to show up anyway.

This space isn’t about chasing trends — it’s about owning your moods and wearing your energy like art.

Whether you’re glowing, grinding, or ghosting — there’s a vibe waiting for you.

Shop by Vibe →

💫 What’s your mood today?

Shop by mood
  • Mood-first fashion

    Every design is born from emotion — bold, calm, chaotic, or zen. You don’t just wear it, you feel it.

  • Created by her, for her

    We’re a women-led studio crafting unapologetic, expressive fashion for women who live in color — even on grayscale days.

  • Statement, not standard

    Each drop blends cyberpunk energy with raw emotion — because “basic” isn’t in your dictionary.


SHE’S NOT ONE MOOD — SHE’S MANY ⚡ OWN YOUR ENERGY ✨ CREATED BY HER 💋 POWERED BY MOODS 🌙 DRESS THE FEELING 💫